Ayala Malls’ Style Origin Lights Up the Runway at TriNoma

Press release. The country’s leading lifestyle and shopping destination re-energizes the local fashion scene, as Ayala Malls presents Style Origin, a lifestyle series that will cultivate each shopper’s eye for style.

Ayala Malls, in partnership with the Philippine STAR and Starworld, and in collaboration with the country’s top lifestyle magazines MEGA, Meg and Chalk, empower men and women with inspiring trends in clothing and cosmetics. With landmark trunk shows especially compiled by the country’s leading style authorities, Regina Belmonte of Philippine Star, Peewee Isidro and Rainier Dagala of MEGA Magazine, Bianca Gonzalez and Patrick Galang of Meg Magazine, and Kate Paras and Elaine Carag of Chalk Magazine, Style Origin opens up a remarkable setting where timeless, impeccable style is bound to be experienced.

Regular male patrons of Ayala Malls, on the other hand, will be treated to a display of designer wear at the Mensweek fashion shows, with sharp and sleek menswear staples imagined by global Filipino tastemakers that are bound to make their wardrobe every bit dapper. Assembled by its impressive roster of renowned Filipino designers, Gian Romano, Ivar Aseron, M Baretto, Joey Samson, Don Sevilla, Renan Pacson, Rhett Eala, Jerome Lorico, Jeff Rogador, Anthony Ramirez, Avel Bacudio, Bang Pineda, Chris Diaz, Dennis Lustico, Herbert Custodio, Jaggy Glarino, James Reyes, Jeffery Rogador, Jerome Ang, Joel Escober, Johann Manas, Nixon Marquez, Noel Crisostomo, Norman Noriega, Proudrace, Regine Dulay, Roland Alzate, Sassa Jimenez, Tonichi Nocom, Ulysses King, Willar Matteo, Y. Quisimbing and Ziggy Savella staging their own specialized shows and exhibitions, this momentous fashion spectacle aims to delve in the origins of style, by focusing on details, handiwork, and lush materials that add that definitive dose of glamour to everyday dressing and grooming.

Following its successful launch at Greenbelt last May 22, Ayala Malls’ Style Origin unfurls the most enchanting runway for the lifestyle destination’s legendary list of international brands and local design stalwarts in twelve premier Ayala Malls. The campaign makes its way to TriNoma on June 21-22 with the Mensweek Fashion Show happening on the first night and the High Street Fashion Shows the day after.

The latest trends from established and up and coming Filipino designers will be at the forefront of the Mensweek Fashion Show on June 21, 6pm, with Ariel Lozada at the directing helm. Robby Carmona directs the High Street Fashion Shows with celebrated personalities from the Quezon City community on June 22, featuring global brands at 4pm and homegrown labels at 6pm.

With Ayala Malls’ Style Origin 2014 opening its doors to the world’s finest fashion selections, the country’s most celebrated tastemakers, and the fashion industry’s foremost names and voices, Ayala Malls becomes the destination where style is best discovered.

Continue the style conversations online by tagging @trinomatweets on Twitter and @ilovetrinoma on Instagram with the hashtag #StyleOrigin. For inquiries, please call the TriNoma Concierge Hotline at 901-3000 or visit www.facebook.com/TriNoma.AyalaMalls.

Hugs & Kisses,

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