In
lieu of the Philippine Fashion Week Holiday 2014 last week of May, Lee Jeans
was also part of the program as they celebrated their 125th Anniversary
Special, a fashion show was held at The Atrium, SM Mall of Asia dubbed as “Lee
Archive Tour” and hosted by Bianca Gonzales. I’ve known Lee since I’ve known
how to wear jeans and I am a living witness, like many others out there who
patronage the brand, that their denim jeans lasted for so long. It is really
worth every penny and the longer you’re using it, it becomes even more
beautiful. Well like for example when it comes faded, it looks cool and seems
like new because of its new look. Cool, ayt?
Going back to the fashion show, the show started with an upbeat dance number, that awakens and got the attention of the crowd, from Philippine All-Stars wherein dancers and even ramp models were wearing Lee Jeans, yah, denim jeans on the dance floor. It only shows how flexible Lee’s are. You can move freely and at the same remain being stylish. Inherited in the brands DNA is 125 years of craftsmanship, innovation and purposeful design. Lee Jeans has created history in ways that we see, wear and experience denim now. Am sure, whatever you’re passion is, there’s a perfect fit of Lee Jeans for you!
Meanwhile,
let me share with you the story behind the “Lee Archive Tour.”
The
“Lee Archive Tour”
Building
the exhibit from the ground up, the two-storey contemporary metal-and-wood
structure will first be constructed in Glorietta and deconstructed to be put up
again in Robinson’s Place Ermita and then to SM Mall of Asia. The Lee Archives
serves not so much as a museum as a chronicle of fashion firsts, denim die-hards
will see where much of the current jean innovations started from.
The
exhibition space opens with a visual play on repetition: at attention are 125
limited edition “Buddy Lee” dolls wearing customized and shrunken to proportion
101+ denim replicas—complete with miniature hardware and stitch detail. “Buddy
Lee”, 92 years old and cherubic faced as ever is the brands mascot and has been
since 1922. In the earlier days, Buddy was used as an advertising product, a
convenient traveling tool to showcase new styles but now he’s more of the
brand’s symbol of heritage and an endearing icon for Lee.
The
focus of the whole tour is at the main display area: 27 historic Lee items
collected from different parts of the world representing the historic timeline of
Lee Jean’s purposeful design. A woman’s Union-All from 1918 is the most vintage
in the archive and clearly represents the infusion of functionality even then.
The Union-all was primarily designed for the male car mechanic, addressing the
inconvenience of their jackets and trousers separating while they were working
under cars. So Lee melded the two together to create the first Union-All. The
women’s Union-all on the other hand became the uniform for the ladies during
the First World War who were working on the positions left vacant by the men
who left for the army.
Stories
behind each piece and more are described and explained in detail by Jean
Svadlenak, the historian of Lee Jeans who travels with the items but is based
in the heartland of the brand, Kansas U.S.A. She has researched and broken down
the significance of the 27-piece Lee Archive into historical fashion
chronology: Work Wear (mechanics
1910-1119), Western Wear (cowboys 1920-1929) and Lesiure Wear (casual fashion
1950-1959).
Photos
during the Philippine Fashion Week Holiday 2014.
A
make your own Lee Jeans booth was also available during that day. By this, one
can explore denim creativity in the do-it-yourself workshop, exclusive 125th
anniversary trims in the form of: colored and textured leather patches, button,
rivets and iron-on appliqués are available to add-on to your jeans. There’s
also an area that specializes in surface finish where you can subject your
denim to tough loving: distressing, scraping and whiskering processes so you
can give your favorite pair a vintage and worn-in feel. A monogramming service
is also at hand to personalize your best crafted creation. Exciting! By the way, Bianca's denim skirt was made by her hours before the show.
More
photos during the Philippine Fashion Week Holiday 2014.
Stay
Curious. Stay Lee. Share your stories by using the hashtags: #LeeJeans &
#LeeJeansPH
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do follow/like/visit these accounts for more information.
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