Introducing Colgate’s latest
technology to win the fight against cavities. Despite continuing education on the importance of
good oral care habits to prevent tooth decay, cavities still affect nearly 100%
of adults worldwide. In the
Philippines, 9 out of 10 Filipinos suffer from cavities, regardless of age or
socio-economic background.
A new standard of care is now introduced
that makes a cavity-free future possible by the latest breakthrough technology
from Colgate, new Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer
toothpaste. It is the first and only anti-cavity toothpaste that goes beyond
the protection of fluoride that directly fights sugar acids in plaque – the #1 cause
of cavities.
A common misconception is that
sugar is the main cause of cavities; however, any kind of food can be culprits
– even healthy food such as fruits and vegetables – due to sugar acids. Sugar
acids are created in the mouth when common oral bacteria feed on starchy food
residue, causing the acid level in the mouth to rise and enabling sugar acids
to attack, therefore weakening the teeth and causing cavities.
A large part of the food in Filipinos’ daily diet contains starch like our everyday food staples such as rice, fruits, and even vegetables, which converts into acids that weaken the teeth and eventually cause cavities. The latest breakthrough in cavity protection from Colgate fights cavities in two ways with the unique combination of Sugar Acid Neutralizer and Fluoride. Sugar Acid Neutralizer helps deactivate the sugar acids in plaque making it easier for Fluoride to strengthen and repair the teeth, thus preventing cavity formation.
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Licorice root, Jamaican chew stick, baking soda and dilute alum solution help with gum health and canker sores
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