Combine French sartorial sensibility with Japanese
clothing engineering and you get the most essential shirt for the dry season.
High-street brand UNIQLO understands the hot climate and humid conditions so
well that’s why it’s rolling the Premium Linen Shirts in time for your travel
adventures and summer soirees.
Linen breathes and wicks away moisture naturally,
to help keep your skin dry in the heat. Linen is a UNIQLO LifeWear essential, and a centerpiece of the brand’s Spring/Summer collection. The entire
range is made of 100% premium Frenchlinen, created from long, soft fibers that are smooth on the skin. Linen is derived from the fibers of the flax plant.
It requires intense labor to manufacture, but linen is prized for the
refreshing coolness it provides. The fabric is strong, durable, doesn’t stretch
and is resistant to damage from abrasion.
“Our linen is
available in diverse colors, from long-sleeved shirts in paler hues for spring
through early summer, to more vivid colors for mid-summer—helping you to look
your seasonal best. Our men’s Linen Cotton Shirt is now available in both plain
colors, and refreshing Madras plaid. The subtly wrinkled texture expands your
summer casual fashion options,” says Katsumi Kubota, Chief Operating
Officer of Fast Retailing Philippines Inc. – Uniqlo. The men’s
Premium Linen Shirts has an updated silhouette, for great lines whether you
want the shirt tucked in or not. The women’s range, meanwhile, brings
long-sleeve, three-quarter-sleeve and sleeveless options.
“Our women’s
long-sleeve and sleeveless shirts now have gussets on both sides of the hems.
We added a chest pocket to our three-quarter sleeve shirts, and introduced
Madras plaid and other patterns for summer. We also reduced the flare on our
sleeveless items, to enhance the vertical lines—particularly effective for more
mature wearers. UNIQLO’s Premium Linen Shirts perfectly completes any wardrobe,”
Kubota adds.
It won’t be surprising if Filipinos make these
linen shirts their summer staple. With the linen’s weave allowing more airflow
and its fabric possessing high air permeability, your body will be free of
moisture, especially under the punishing heat of the tropical sun.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading
global Japanese retail holding company that designs, manufactures and sells
clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J
Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of
approximately 1.14 trillion yen for the 2013 fiscal year ending August 31, 2013
(US $11.62 billion, calculated in yen using the end of August 2013 rate of $1 =
98.36 yen), Fast Retailing is one of the world’s largest apparel retail
companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some
of the world’s most important cities and locations, as part of its ongoing
efforts to solidify its status as a truly global brand. Today the company has a
total of more than 1,400 stores in 16 markets worldwide: Japan, Australia,
China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia,
Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. In addition,
Grameen UNIQLO, a social business established in Bangladesh in September 2010,
currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an
integrated business model under which it designs, manufactures, markets and
sells high-quality, casual apparel. The company believes that truly great
clothes should be supremely comfortable, feature universal designs, are of high
quality and offer a superb fit to everyone who wears them.
With a corporate statement committed to changing
clothes, changing conventional wisdom and change the world, Fast Retailing is
dedicated to creating great clothing with new and unique value to enrich the
lives of people everywhere. For more information about UNIQLO and Fast
Retailing, please visit www.uniqlo.com and www.fastretailing.com.
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