Filipinos have built a reputation by being one of the most caring and passionate citizens this planet has ever seen. This fact has never been more pronounced than today, with a number of our fellowmen earning global distinctions for exuding a deep, natural inclination to change the lives of people.
However,
despite enjoying a success of this magnitude, one huge stumbling block that
hinders a lot of Filipinos from reaching out to other people is the lack of
sustained energy to achieve more. Nowadays, it’s quite a challenge to keep our
energy levels up for most part of the day and continue delivering on a high note.
For one, we’re constantly exposed to great amounts of stress without us even
knowing it—while sitting in traffic on the road going to work in the morning,
after a pressure packed day in the office, or even in the comforts of our own
homes, mind you. It’s just that easy to get exhausted with our brains, our
bodies, and our immune system taking nonstop beating on a regular basis.
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| Left to right: Chef Rob Pengson, Reese Fernandez-Ruiz and Peter "Futkalero Pedro" Amores |
“Life today demands a lot of energy from us and we try to perform in everything that we’re involved in—from our family, our work, to our personal lives,” says Pharmaton Senior Brand Manager Bernice Jalgalado. “This is why it’s really amazing when we see people who go beyond just being able to deliver for their families, for their careers, and also have things that they’re passionate about.”In such a very challenging world, one needs to be on top of things in order to succeed and help make other peoples’ lives better. This is the virtue that Pharmaton intends to champion, as it celebrates the Filipinos’inner resolve to become a bigger part of a better world through yet another groundbreaking initiative: the Life Changers’ Challenge: Success in Numbers.
In search of exceptional Filipinos
To
succeed, every one of us needs to achieve an improved physiological and mental
state to fuel us to accomplish things we are really passionate about.Such has
been the idea behind Pharmaton’s groundbreaking campaign, the Life Changers’ Challenge: Success in
Numbers. It is a modern day movement that draws inspiration from the belief
that the measure of true success is defined by the number of lives one has
touched—making a difference and causing a positive, life-changing impact to
others and to the world. It is an online, video-driven nationwide competition that
aims to search for exceptional Filipinos who cause positive change to the world
around them.
The
Life Changers Challenge is open to social entrepreneurs, advocates, and other
relevant groups of people who spearhead high-impact projects and aim to see
their visions come to life. Simply visit the Life Changers Challenge microsite
and submit a proposal video explaining the concept behind your proposed projects.
Winners will receive a grant of Php 1-million to fund their initiatives, whose
implementation will then be documented as a life changers’ journey.
Energy with a purpose
Pharmaton is igniting the drive
of every Filipino to make a difference by fueling their passions to change
other people’s lives through sustained energy. This virtue stands at the core
of the brand's latest endeavor, Life Changers Challenge: Success in Numbers--an
online, video-driven nationwide competition that aims to search for exceptional
Filipinos who cause positive change to the world around them, that features
real life changers namely culinary educator Chef Rob Pengson, social
entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz and sports advocate
Peter "Futkalero Pedro" Amores.
“The core of the Life Changers
campaign is really about bringing that energy on a positive level, how you’re going
to use that energy for others and not just for yourself,” explains Jalgalado. “At the same time, we’d like to illustrate
how being able to serve others will also go back to fulfillment of the
individual. It’s about empowering everybody to perform in the different aspects
of your life through energy from the body and the microsite, will be accessible
very soon, and will also feature the most viewed and the most popular Youtube video
entries from the participants.
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Pharmaton
Life Changers (foreground L-R) Peter "Futkalero Pedro" Amores,
Rags2Riches founder Reese Fernandez, and culinary educator Chef Rob Pengson
pose for the cameras together with Boehringer Ingelheim Group Manager Mely
Guerrero (behind, right) and Pharmaton Senior Brand Manager Bernice Jalgalado.
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Once posted in the portal, viewers would be given the opportunity to share a thing or two on how the presentations can be further improved, thus helping competitors strengthen their case and win the million-peso project grant. Aside from this, the microsite will also host the latest stories about the participants and Pharmaton Life Changers, namely social entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz, culinary educator Chef Rob Pengson, and sports advocate Peter Futkalero “Pedro” Amores. “It’s amazing how they (Pharmaton Life Changers) can be low-key, but at the same time they are able to do a lot of things and have a high impact in our society,” Jalgalado adds. “It’s nice to see these individuals being married, with children, have individual careers and not something that’s simply handed down to them. They enjoy something they worked hard for, and at the same time create a very huge impact to people around them—altogether, these mash up into something that reflects what Pharmaton is all about.”
By
providing healthy energy that lasts, Pharmaton aims to fuel our inner resolve
to succeed and leave a lasting imprint to the lives of the people we really
care so much about. “By inspiring more
Filipinos to cause a positive change to our society, Pharmaton hopes to empower
life changers to stand out and make a difference—whether it be by altering
perspectives, raising the standards of one’s industry, or making a part of the
world more livable than it used to be,” ends Jalgalado.
I
guess you’re now interested to know more about this Life Changers’ Challenge: Success in Numbers contest as much as I
do, so please read on.
Life Changers’ Challenge: Success in Numbers Contest Mechanics
Who
can join?
Individuals
or groups of up to 3 members who are charged with vitality, passion and the
desire to create impact. Participant/group may be independent or tied to an
existing organization. At least one member of the group must be in the
Philippines on the week of the competition to present the proposal. Participants must not be affiliated with
Boehringher Ingelheim.
That
Life-Changing Idea
Participants
need not start from zero. Projects that have already begun implementation may
still be entered into the contest for as long as the idea will be executed in a
new area and will affect a different community impact lives in the areas of
education, entrepreneurship and livelihood, environment, health, and public
safety. Category overlaps are permitted. The proposed project must be able to
yield some tangible results within two months upon the start of execution.
Submission of Entries
All
participants (all members of the team, for group entries) must like the Pharmaton PH Facebook page. A member
from each team must fill out an online form and upload their video proposal
(maximum duration: 3 minutes; maximum file size: 150MB) to our microsite. The
video must have a short and catchy title communicates relevance,
innovativeness, and projected impact. In support of the video, they must also
submit a written proposal containing:
Concept
Summary:
Gist of the project that conveys its impact and excites the reader in 1-3
sentences
Projected
Impact:
What community the project will affect and how many people will benefit.
Context: The problem that needs
to be addressed and why the public should care about it
Implementation Strategy: Detailed
description of how the project will achieve objectives. Must include the
stakeholders that need to be involved and the roles they will play, the tools
to be used, and the execution process.
Budget: How the money will be
spent/projected costs.
Timelines: Calendar of activities
and projected results. Must include projected results after two months and
after a year.
Submission of entries is from
April 28 - June 12, 2015.
Pharmaton reserves the right to reject proposals it deems exploitative or
inappropriate.
The Public as Agents of Change
Entries
get automatically uploaded to Youtube. Once video has been cleared, uploaded on
Youtube and embedded on the website, participants and other users may start
liking the video. The three videos with the most number of likes on the
microsite (http://life-changers.ph/) will be added on the "featured videos" list.
To
encourage engagement and discourse, we will invite the public to share their
insights and suggestions on any of the projects via Facebook. Those who have
suggestions must use #LifeChangers
and #PharmatonPH for tracking
purposes.
The
contestants may revise their concept as per the suggestions which they feel
will make their project more impactful, interesting, or feasible. This,
however, would mean that the number of likes would go back to zero (0). Every
revised version must be treated as the final copy of the video. Previous
versions will be taken out of the microsite (http://life-changers.ph/) but are still viewable on Youtube.
Recommended:
Contestant can share the video on their personal pages to promote their most
updated entries and encourage friends to like the Pharmaton page.
The
participants must update their write-ups to reflect the changes in the
proposal.
Contestants
are allowed to make as many changes as they want until 12 June 2015, 11:59 PM,
the deadline for submission of entries.
How
they are measured?
Pharmaton
will grade the entries based on the following criteria:
Lasting Impact (30%)
Showing the Importance of Lasting
Physical/Mental Energy in the Video and Execution (20%)
Feasibility (20%)
Innovativeness of the
project/concept (20%)
Votes made through the microsite
(10%)
The
10 finalists will be announced on the microsite and on Pharmaton's social media
platforms on June 15, 2015 at 6:00PM.
The public may continue voting on the microsite (with the option of sharing
this on social media) as soon as the results are out. Voting ends on June 30, 2015 at 7:00PM.
Life
Changers Take the Stage
The
finalists will present their elevator pitches (max: 5 minutes) before a panel
and audience on the final event on June 30, 2015. The panel of judges will
consist of the Life Changers ambassadors and other panelists. The final score
will be determined by the following:
Scores from panelists
Projected Impact (30%)
Seamlessness of the plan (20%)
Exhibiting energy during the
presentation (20%)
Innovativeness of the idea (10%)
Votes made through the microsite
(10%)
Positive social media mentions
from the time they posted their entry to an hour before the pitch (10%)
Our
winner will be awarded the opportunity to change lives.
Life
Changers' Chronicles
Every
important step in the implementation of the life-changing proposal will be
documented on social media and the microsite to show how Pharmaton is part of
one's journey to change lives.
This
will have updates at least once a week and will be published as a video at the
end of the campaign (August 31, 2015).
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| Pharmaton |
Pharmaton, with the unique combination of Ginseng G115 and deanol, provides sustained energy and mental alertness for life changers to fulfill their visions and go beyond themselves.
For
more information, visit Pharmaton Facebook page at http://www.facebook.com/PharmatonPH.
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