Albeit, most of us always wanted what is the best.
As a norm, we don’t settle for less because we always wanted to aim for a
better. And now, to those who loves to film and capture their most awaited
life events and candid memories that are worth remembering and be printed to
show to the world how wonderful our journey is, FUJIFILM finally unveiled the
new X-Pro2 and X70.
The long wait is over as FUJIFILM, one of the
world’s best regarded camera brands unveils two new powerful and superior
camera lines only days after their Japan launch – FUJIFILM X-Pro2 premium
interchangeable lens camera and the more compact FUJIFILM X70. The worldwide
launch was led by FUJIFILM Corporation President Shigehiro Nakajima and
FUJIFILM executives in Tokyo, Japan. The Philippine launch was held January 21
at Discovery Suites in Ortigas.
FUJIFILM started the mirrorless revolution in 2012 with the retro styled X-Pro1. Like its predecessor, FUJIFILM X-Pro2 (SRP: Php90,990.00 body only) is a flagship model that takes advantage of the best in FUJIFILM technology. It is set to change the way Filipinos look at the more lightweight, powerful and aesthetically superior volition to DSLR cameras.
A tightly-held secret that was three years in the
making, FUJIFILM X-Pro2 is an ideal tool for professional photographers. It boasts
the world's only Hybrid Multi Viewfinder making use of the exceptional Electronic
viewfinders (EVF) used by mirrorless cameras and optical viewfinders which most
documentary, reportage and street photographers prefer for a more natural view.
It incorporates them both, harnessing a technically remarkable
Multi-Magnification ability that automatically switches viewfinder
magnification according to the lens the photographer is using plus the
Electronic Rangefinder so it simultaneously displays the electronic viewfinder
on top of the optical one. You get the best of both worlds.
FUJIFILM X-Pro2 also has a newly developed 24.3MP
X-Trans CMOS III sensor and high-performance X Processor Pro image processing
engine that can deliver stunning images with a perceived resolution far greater
than the actual number of pixels used. This camera is also built with magnesium
alloy and is tightly sealed in its 61 points. It's dust-proof, splash-proof and
capable of operating in temperatures as low as 10°C. The X-Pro2 also has dual
SD card slots which mean more preferable room for your images. It’s also got 4x
the processing speed of conventional image processing engines so aside from the
increased resolution, you’ll get optimum write speeds, faster start-up time to
capture those magical moments and high speed continuous shooting speeds in
sports and action shots.
Aside from the powerhouse X-Pro2, Fujifilm is also proud to announce the release of FUJIFILM X70 (SRP: Php36,990.00). The best option in a compact design, the X70 is without precedent, the first of its kind in a new line. FUJIFILM X70 is the first X-Series model to offer a touchscreen display that rotates 180 degrees. This would enable users to shoot from various angles and perfect those warranted selfies. The camera also comes with a Fujinon18.5mm F2.8 lens which would be splendid for group shots or spectacular landscapes, seascapes and sunsets adept for the Philippine setting.
The X70 weighs approximately 340 grams and is the
lightest X-Series camera with an APS-C sized sensor. It comes with a well-designed
milled aluminum exposure compensation and shutter speed dials which makes it so
easy to quickly access key features and the aperture and focusing rings are made
from the same material to keep the weight down. Apertures can be changed in 1/3
or 1 stop increments, plus the focusing ring doubles up as a control ring for
quick access to a range of functions.
FUJIFILM X70 is a pocket-sized wonder that delivers
high quality images that is unique to X-Series models. The unparalleled color
reproduction technology and the unique Lens Modulation Optimizer (LMO) image
processing technology are a result of FUJIFILM’s 80 years of experience and
expertise in photographic technology research. Its impressive hardware
automatically corrects optical defects such as diffraction to achieve striking
sharpness and realistic three-dimensional effect. The on sensor phase detection
AF works ultra-fast at 0.1 second and the high-speed proprietary EXR Processor II
image processor makes the camera start up in just 0.5sec. The shutter time lag
is almost negligible at 0.01sec and gets a shooting interval of 0.5 seconds.
FUJIFILM X70 is unbelievably fast, powerful and exceptionally compact.
FUJIFILM also adds two new premium products to its
impressive lineup. FUJIFILM X-E2S (SRP:
Php36,990.00 body only / Php52,990 with 18-55mm Kit) is the latest
rangefinder-style model in the world-renowned X-Series that comes with a durable,
compact, and lightweight body with a Real-Time Viewfinder that offers a large display
magnification of
0.62x*1 and an electronic viewfinder with the world's shortest display time
lag*2 of 0.005 seconds. Furthermore, X-E2S is also equipped with an AF system
that excels at capturing subjects in motion. An evolved version of the X-E2,
FUJIFILM X-E2S retains the functionality and rangefinder-style design and adds
new features including an improved grip, an electronic shutter and a more
intuitive GUI to enhance the user experience.
The new FUJINON XF100-400mm F4.5-5.6 R LM OIS WR
(SRP: Php99,999.00) expands the range to a super telephoto option. The FUJINON
XF100-400mmF4.5-5.6 R LM OIS WR is a super telephoto zoom lens that covers a
35mm focal length equivalent of 152-609mm. The high performance optical
construction of 21 elements in 14 groups includes five ED lenses and one Super
ED lens to help reduce chromatic aberration that often occurs in telephoto
lenses. As a result, it delivers the highest image quality in its class. 
The lens has been designed for handheld shooting with a 5.0-stop* image stabilization system and weighs less than 1.4kg. Linear motor for fast auto-focusing makes it perfect for shooting fast-moving subjects including aircraft and motorsports. The lens is also both water and dust resistant and can operate in temperatures as low as -10°C, so it is suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of lens.
With the launch of FUJIFILM X-Pro2 and X70
and two others, FUJIFILM continues
to be a true trailblazer in the camera and photographic film industry, true to
its rich storied 80-year history, innovating and creating ways to make taking
photographs and making memories easier, fun, and enjoyable.
Now, I can no longer wait to have these on my hand
and capture beautiful memories.
For real-time update about day-to-day adventures, please follow me on Instagram - @aylinvedad or @thedailyposhdotnet. For event invites, product features and/or collaborations, send an email to thedailyposh@gmail.com.
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