Taiwan
continuously reinforces its importance as the Philippines’ trading partner. According to 2015 Philippine Statistics
Authority data, Taiwan is the 4th top import country (with 5.2
billion USD imports) and the 9th top export country (with 2.2
billion USD exports) in the world. With this, Taiwan Excellence campaign, which
is organized by Bureau
of Foreign Trade (BOFT) of Taiwan government and implemented by Taiwan
External Trade Development Council (TAITRA), is again rolling out for the
third year in the Philippines to further strengthen trading ties between the
two countries.
Taiwan Excellence, the symbolof superiority of products from Taiwan, will have more exciting and more comprehensive activities
in 2016. Through experiential activities to be staged throughout the year,
TAITRA aims to let Filipino consumers experience how they can enhance their
lives and create a truly “Excellent Lifestyle.”
Over the years, Taiwan Excellence activities have brought Filipinos closer to Taiwanese
products. These innovative and high quality products have seen greater
acceptance in the market and have become an integral part of the Filipino
lifestyle – from appliances that provide convenience in managing households,
gadgets that complement hectic schedules, and equipment that makes committing
to a healthy goal easier.
For this year, Taiwan Excellence will introduce its latest product
line-up, all of which capture Taiwan brands’ features that have gained global
recognition for their distinct quality and sheer excellence. Some brands
include ACER, ASUS, MSI and PX for Information and Communications Technology products; Tatung,
Sakura, and Caesar for Household Goods; and Johnson,
Pacific and KYMCO for Sports and Leisure products.
“In
the past two years, we have witnessed the very strong demand among Filipinos
for high quality Taiwan-made products to meet their lifestyle needs. Through
the Taiwan Excellence campaign, we hope to bring high quality products that
will help Filipinos upgrade their lifestyles. We hope Filipino consumers will
be empowered to make educated decisions about their purchases and experience
the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of
TAITRA.
Among
the activities slated for 2016 are Taiwan Excellence Experiencing Zones
scheduled on June 3 to 5 in SM Megamall, July 8 to 10 in SM Mall of Asia, August 19 to 21 in TriNoma, and October
21 to 23 in Market! Market!
Visit www.taiwanexcellence.ph
for more details.
(From left) Taiwan External Trade Development Council (TAITRA) Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic & Cultural Office (TECO) Ambassador of the Philippines Dr. Gary Song-Huann LIN, Manila Economic & Cultural Office (MECO) Chairman and Chief Executive Officer Amadeo Perez Jr., and celebrity guest Jasmine Curtis-Smith.
About
Taiwan Excellence
The
symbol of Taiwan Excellence honors Taiwan’s most innovative products that
provide tremendous value to users worldwide. All products carrying this symbol
have been selected for specific Taiwan Excellence Awards based on their
excellence in design, quality, marketing, Taiwanese R&D and manufacturing.
Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the
symbol of Taiwan Excellence is recognized by 100 countries.
Organized
by Bureau of Foreign Trade (BOFT), MOEA
The
Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA),
R.O.C. is responsible for implementing policies and regulations governing
foreign trade and economic cooperation. Established in January 1969, the BOFT's
role and position have been adjusted regularly to meet the needs of the ever changing
international economic and trade environments. The BOFT has been guiding and
working with the Taiwan External Trade Development Council (TAITRA) in numerous
promotional trade projects and activities both internationally and
domestically. Having worked closely with TAITRA for many decades, the BOFT
continues to commission TAITRA for various critical government projects
relating to business, trade and investment, while promoting Taiwan
internationally.
Implemented
by Taiwan External Trade Development Council (TAITRA)
Founded
in 1970 to help promote foreign trade, the Taiwan External Trade Development
Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion
organization in Taiwan. Jointly sponsored by the government, industry associations,
and several commercial organizations, TAITRA assists Taiwanese businesses and
manufacturers with reinforcing their international competitiveness and in
coping with the challenges they face in foreign markets. TAITRA boasts a
well-coordinated trade promotion and information network of over 1,200
international marketing specialists stationed throughout its Taipei
headquarters and 50 overseas offices worldwide. Together with its sister
organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center
(TWTC), TAITRA has created a wealth of trade opportunities through effective
promotion strategies.
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