Most people spend forty to fifty
percent of their time on the road. Well, living in Bulacan and traveling to
Makati for work is my Mondays to Fridays routine having a minimum of 4 hours
spent on the road from/to. Gee… that’s a 4 hour! Four hours wasted on doing
nothing but just making my butt aches. Wishing though that I am in the comfort
of our sofa while watching my favorite television show.
But fret no more! HOOQ, an online
streaming app that lets every user enjoy television shows as well as movies
whenever and wherever you are as long as you have the application installed on
your smartphone. Now, you can always entertain yourself wherever you are and
making yourself more productive by having HOOQ Time, Anytime!
And here’s more good news from Asia’s
first and largest premium video-on-demand service, HOOQ. It unveils its new app
and the first of its kind hybrid model ad-free FREEmium service.
Jane Cruz-Walker, Country Manager of HOOQ Philippines with Ms. World Megan Young, HOOQ Ambassador
Jane Cruz-Walker, Country Manager of HOOQ Philippines with Ms. World Megan Young, HOOQ Ambassador
Ad-FREE “FREEmium” App
This new hybrid model now allows customers to
sample a premium service at no cost. Pilot episodes of all TV series will
now be free for all registered users even after their free trial period has
ended. Customers can now catch pilot episodes from DC’s Legends of
Tomorrow, Supergirl, Devious Maids, The Mentalist, Castle to Alyas Robin Hood,
Walang Hanggan and #Jadine whenever they hit the service. This extended
sampling gives the customers the power to decide if they would like to continue
to watch the rest of series before they pay for the subscription.
‘We are very excited to introduce
this hybrid model as it gives customers more control over their purchase
decision. This new hybrid model is a result of what we have learnt over
the past year after studying usage patterns and speaking to numerous customers
and understanding what they want in a video-on-demand service. We believe
this will be a win-win strategy for both our customers and our business as it
allows the customers to try the service and the content before they decide to
purchase, at the same time, we have the opportunity to re-engage customers
whenever we introduce our latest titles, outside of their free trial period’,
said Peter Bithos, Chief Executive Officer at HOOQ. ‘The key driver of any video-on-demand
service is their content and we are confident that our offering will keep our
customers HOOQ’d month after month!’ He added.
HOOQ’s new ad-free freemium service will be available to all customers
starting October.
Mobile-First User Experience
HOOQ fans can
look forward to a new app interface that boasts a mobile first UX that has been
built from extensive customer beta testing and usability research to derive a
customer-centric experience, given that over 80% of customers are consuming
HOOQ on their mobile devices.
Designed with
the habits of the social and digital natives in mind, this new mobile-first
release boasts a brand new real time content feed and
personalized recommendation engine that makes discovering new favorites easier
than ever. Additionally, there is an improved search engine, wish-lists
(for future viewing) and optimized content delivery for significantly faster
app start and streaming start times.
The new app has been in development by HOOQ’s in-house team for nearly nine months and is backboned by a new back-end framework focused on a faster and higher quality streaming experience for the customer. In addition to the current support of iOS, Android, web, Chromecast and Android Set-top Box, HOOQ will also be available on Airplay and mobile web as part of this launch.
‘We know that our customers are mostly enjoying HOOQ on their mobile
devices so it was a natural decision that we enhanced the entire HOOQ platform
to give our customers a best in class mobile-first experience. For me,
one of the most exciting new features is the real time content feed that
highlights our most popular content and knowing what others are watching and
which titles are trending!’ said Jane Cruz-Walker, Country Manager of HOOQ
Philippines
HOOQ, a start-up venture between Singtel, Sony Pictures Television and
Warner Bros., is an award winning service that empowers customers with
unlimited online streaming access and an offline viewing option to top
Hollywood and Filipino movies and television content, on any device including computers,
smartphones, tablets, smart TVs via Google Chromecast, Android set-top-boxes
and now, also on Airplay!
How to get HOOQ
It’s easy to get HOOQ! Sign up today on www.HOOQ.tv for a free trial. Monthly subscriptions start from Php149.00 and soon, customers can also choose from weekly subscriptions for as low as Php59.00.
Globe Postpaid customers can get up to 45 days of free trial with Globe GoSURF 99 and below, and up to 90 days of free trial for all mobile customers availing of GoSURF 299 and up. Broadband customers also get HOOQ for free on Globe Home Broadband. Once the trial period expires, GoSURF customers can continue enjoying HOOQ at Php149 subscription fee monthly charged to your Globe bill. For all other subscribers, you can either pay the Php149 monthly subscription fee through credit card or charge it to your Globe bill by texting HOOQ149 to 8888.
Xoxo, Ay
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