Because nothing beats how good our Pinoy music is, Coca Cola sets a new
bar to enjoy our favorite OPM sounds. The sounds of Pinoy music got a refreshing
taste as Coke Studio opens in the country, bringing a fresh experience for the
local music industry. Gladly, I was one of the hundreds of Pinoy music lovers
who got the first dibs last June 29, 2017 at Hall 1, SMX Convention Center,
Pasay City.
It’s a booze and music kind of
night during the Coke Studio grand launch. The first of its kind in the
country, Coke Studio is a music TV show that encourages collaborations among
Filipino artists – bringing together different musical genres, the young and
seasoned artists, and the mainstream with the indie. Coke Studio is a
celebration of the rich diversity in OPM and the central unifying role of music
among Filipinos.
The fun doesn’t end there, Coke
Studio also serves as a stage that will showcase and highlight the wonderfully
surprising new music that comes out from the collaborations between OPM legends
and upcoming artists: Noel Cabangon,
Curtismith, Moonstar88, Jensen and the Flips, Sandwich, BP Valenzuela,
Gabby Alipe and John Dinopol of Urbandub, The
Ransom Collective, Abra, Gracenote, singer-composer Ebe Dancel, Autotelic, Franco, and
singer-songwriter Reese Lansangan.
Coke Studio was hosted by OPM
powerhouse Raymund Marasigan and Buddy Zabala, both from Eraserheads – one of
the country’s most iconic rock bands. More than just a TV show, Coke Studio
brings the viewer to the real experience – giving a first-hand, front seat view
of the collaboration and how each artist bares their soul in the performance.
Of course, with Coca-Cola there’s
always more. An interactive Coke Studio truck will roam around the country to
give university bands an opportunity to perform and interact with the artists.
Coke Studio is also joining some
of the biggest fiestas and festivals nationwide with the Coke Canreaoke – an
interactive installation loaded with OPM hits for anyone who wants to showcase
their singing prowess.
Coca-Cola Philippines recognizes the strong
influence of music in the lives of Filipinos – a unifying thread that goes
beyond language and dialect, political views and boundaries, and even religion.
With Coke Studio, Coca-Cola Philippines
brings a new taste to the sound of Pinoy music.
enjoy music with your friends and loved ones
best paired with Coke!
with the blogger friends.
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