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| Pauleen Luna-Sotto |
Elevate your slumber experience with the Philippines' leading mattress provider, Uratex. After 56
years in the industry, Uratex is further expanding its impressive product range to include bed linens.
Uratex's bed linens are soft and smooth, and it features trendy designs, appealing patterns, and eye-
catching colors.
As a proudly Filipino-owned company, Multiflex RNC Philippines, Inc. (Uratex Philippines), not only promises to produce high-quality mattresses Filipinos can afford but it also ensures that all its products provide comfort and create meaningful memories.
THE URATEX LEGACY CONTINUES WITH THE BED LINENS
When Robert and Natividad Cheng established the Polyfoam Chemical Corporation, they invested in world-class research and development to produce high-grade foams. The brand has since grown to become the most recognized household name in the bedding industry.
It is the same commitment to quality that Uratex is applying to making the bed linens. “We deliberately wanted to follow the culture of Uratex, with the same format that we really want to cater to all target markets. Our founder, Mr. Cheng, had the vision to give every Filipino a comfortable and affordable mattress to lie on,” expressed Christian Cheng, the brand marketing manager for bed linens.
“It is also the same way with our bed linens. We also want to provide and give access to all Filipinos. Our range is really big, from the affordable to the upscale products,” added Christian Cheng.
Here are their product offerings:
SLEEP BASIC BED LINENS
“We have a polyester, which is a material that is durable. It's wrinkle resistant. So, no matter how
much you scratch it, you won't see any crease marks. And it doesn't shrink. The shrinkage is only
0.26% after the first wash. But it's affordable because it's man-made. And it was really intended to be
affordable,” Cheng explained.
PRIME COMFORT BED LINENS
“We have the polyester cotton blend---50% polyester, 50% cotton. It's called Prime Comfort. That's
the 180 Thread Count. The difference with polyester is that it's soft, shrink-resistant, and wrinkle-
resistant. But it has a breathable feature because we know that when we use cotton, it's cool and
comfortable,” Cheng continued.
URATEX BED LINENS
WINK BED LINENS
ECO DELUXE BED LINENS
As a proudly Filipino-owned company, Multiflex RNC Philippines, Inc. (Uratex Philippines), not only promises to produce high-quality mattresses Filipinos can afford but it also ensures that all its products provide comfort and create meaningful memories.
THE URATEX LEGACY CONTINUES WITH THE BED LINENS
When Robert and Natividad Cheng established the Polyfoam Chemical Corporation, they invested in world-class research and development to produce high-grade foams. The brand has since grown to become the most recognized household name in the bedding industry.
It is the same commitment to quality that Uratex is applying to making the bed linens. “We deliberately wanted to follow the culture of Uratex, with the same format that we really want to cater to all target markets. Our founder, Mr. Cheng, had the vision to give every Filipino a comfortable and affordable mattress to lie on,” expressed Christian Cheng, the brand marketing manager for bed linens.
“It is also the same way with our bed linens. We also want to provide and give access to all Filipinos. Our range is really big, from the affordable to the upscale products,” added Christian Cheng.
Here are their product offerings:
SLEEP BASIC BED LINENS
PRIME COMFORT BED LINENS
URATEX BED LINENS
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| Uratex Bed Linens in Artsy Leaves. This is made with 100% Cotton at 200 Thread Count, and it starts at Php 549.75. |
WINK BED LINENS
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| Wink Bed Linens in Daring Green. This is made with 100% Cotton at 300 Thread Count, and it starts at 899.75. Other designs available. |
PREMIUM TOUCH BED LINENS
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| Premium Touch Bed Linens in Royal Blue. This is made with 100% Cotton at 500 Thread Count, and it starts at Php | 999.75. Other designs available. (Taken by: Michael Perfecto) |
“Cotton is made naturally, so it's really more expensive because you're going to source it from the
cotton itself. Cotton has three types of thread count that Uratex sells. There's 200TC or 200 thread
count, which is Uratex Bed Linen. There's also 300 thread count, which is Wing Bed Linen. There's also
Premium Touch Bed Linen at 500 thread count. When the thread count is higher, since more yarns are
used, the surface is softer. So, it feels more luxurious when you touch it,” Cheng explained.
ECO DELUXE BED LINENS
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| Eco Deluxe Bed Linens in Planet Grey. This is made 100% Bamboo at 300 Thread Count, and it starts Php 1,149.75. Other designs available. (Taken by: Michael Perfecto) |
“Then we also have 300 thread count bamboo. That's the Eco Deluxe Bed Linen. The difference between bamboo and cotton is that bamboo is thinner. Bamboo is softer. Bamboo is very soft and cold. And it's very comfortable to use. The difference with cotton is that the fabric is thinner and the bamboo is silky,” said Cheng.
AMBASSADORS OF GOOD QUALITY
The Uratex group of companies is globally competitive. With a younger generation at the helm, it understands that the world now revolves around persuasive people--- the influencers--- who can sway the market into patronizing Uratex products.
Demonstrating prowess and agility in navigating the local and international markets and competition, Cheng and his team enlisted dynamic individuals who can help drive the sales of the bed linens--- Internet personality Bigboy Cheng and celebrity mom Pauleen Luna-Sotto.
“Bigboy Cheng is someone who has convincing power. He can convince people with what he says. And that's the most unique selling point of Bigboy Cheng---he can really sell. He can sell even if he's just vlogging. He can lead to sales. So, we want to capitalize on that with the linens,” Christian Cheng explained.
Bigboy said, “56 years na ang Uratex. Sikat tayo sa mga kutson, and never in my life nagkaroon ng bed linens. So, history ito para sa atin and gusto ko maging part nito.”
He added, “Grabe, ang sarap ng feel tapos yung mga designs, ang ganda rin tingnan as in. Na-try ko yung cotton and yung bamboo sa shoot namin, ang lambot sobra.”
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| Left: BigBoy Cheng Right: Pauleen Luna-Sotto |
As for Pauleen Luna-Sotto, Christian Cheng said of his choice as endorser: “She's a great mom. On social media, we saw the sentiments about her are very positive. She's a very hands-on mom. And, of course, because she's the one who buys for the household, we target the Linen Purchasers. And those are the moms.”
Christian Cheng further added: “So, we needed to get a mom who does that. And Pauleen is the perfect example for that. And she also uses Uratex. So, what’s very common between Bigboy Cheng and Pauleen is that they're very relevant to people.”
Pauleen, for her part, enthused: “My family loves buying and experiencing new bed sheets. That's why I'm so glad that as a Uratex user, they finally have a bed linen line to complete their collection. I really got excited as a bed linen buyer and user.
“Actually, during the shoot, inantok ako when I tried them, specifically the cotton and the bamboo bed linens. It was so smooth and cool that I was about to sleep during the shoot. Ganun siya ka-sarap. It's ideal for bedrooms because of the comfort it brings, and the designs are aesthetically pleasing.
“As a mom, I hope that I am able to use my platform to tell my co-mothers any tips and tricks when it comes to buying and using bed linens, since we are the ones who really purchase these items for our families.” Uratex Bed Linens are available in all Uratex showrooms across the Philippines and authorized Uratex dealers. You may also check other Uratex products and brand updates on their official website and Facebook Page.
Christian Cheng further added: “So, we needed to get a mom who does that. And Pauleen is the perfect example for that. And she also uses Uratex. So, what’s very common between Bigboy Cheng and Pauleen is that they're very relevant to people.”
Pauleen, for her part, enthused: “My family loves buying and experiencing new bed sheets. That's why I'm so glad that as a Uratex user, they finally have a bed linen line to complete their collection. I really got excited as a bed linen buyer and user.
“Actually, during the shoot, inantok ako when I tried them, specifically the cotton and the bamboo bed linens. It was so smooth and cool that I was about to sleep during the shoot. Ganun siya ka-sarap. It's ideal for bedrooms because of the comfort it brings, and the designs are aesthetically pleasing.
“As a mom, I hope that I am able to use my platform to tell my co-mothers any tips and tricks when it comes to buying and using bed linens, since we are the ones who really purchase these items for our families.” Uratex Bed Linens are available in all Uratex showrooms across the Philippines and authorized Uratex dealers. You may also check other Uratex products and brand updates on their official website and Facebook Page.
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